Leading archaeologists in Israel and the United States yesterday denounced the purported discovery of the tomb of Jesus as a publicity stunt.
Scorn for the Discovery Channel's claim to have found the burial place of Jesus, Mary Magdalene and -- most explosively -- their possible son came not just from Christian scholars but also from Jewish and secular experts who said their judgments were unaffected by any desire to uphold Christian orthodoxy.
"I'm not a Christian. I'm not a believer. I don't have a dog in this fight," said William G. Dever, who has been excavating ancient sites in Israel for 50 years and is widely considered the dean of biblical archaeology among U.S. scholars. "I just think it's a shame the way this story is being hyped and manipulated."
It's clearly a hoax. But the question that continues to interest me is what is it that is driving all this fascination with Jesus' life? Whatever the answer the master marketers from Dan Brown to Mel Gibson to James Cameron are exploiting it and cashing in big.